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This web site had the following on the web site, "All the equipment you need for an event." Our analyzers noticed that the web page said " Shoreditch AV does exactly what it says on the tin." The Website also said " We provide everything you need for an event. Microphones, PAs, lighting, even cows in sunglasses. So, if youre hosting a meetup, let us help you out! In the local area? Deliver or Collect yourself. What do you really need? Equipment and event packs. Not from around Town? Contact and opening hours! Out the box Packages. Pick the pack you need. Microphones up to x4 includes PA." The website's header had Audio Visual Equipment as the most important optimized keyword. It is followed by Audio Visual Services, AV Services, and Audio Visual Systems which isn't as highly ranked as Audio Visual Equipment. The next words shoreditch-av.co.uk uses is AV Support. AV Installation was included and will not be seen by web crawlers.